Classified auto listing sites have long been developed as an alternative to print and other media vehicle advertising. Classified sites work on a local-regional-national level as consumers continue to expand their reach through incentives in price, shipping, and ever growing convenience of purchasing online.This market continues to grow with classified sites being introduced and launched regularly across the country.
Classified site ventures may have as objectives any number of goals that may include supporting print publications, other web properties, or revenues through advertising sponsorship. The site may also be offered as an added benefit as part of a concerted dealer inventory marketing program within a regional area.Regardless of the objectives or the market (local-regional-national) – there are certain fundamental elements to developing a classified listing site that can greatly contribute to success in development and design.
You are a small business owner or marketing professional and your budget is limited. You need a free advertising solution that can potentially reach new customers. Therefore, classified ads are the way to go.
In June 1836, French newspaper La Presse was the first to include paid advertising in its pages. This advertising system allowed it to lower its printed price, extend its readership and increase its profitability and the formula was soon copied by other papers.
Digital media is the new print media, and nowadays classified ads are often free! Therefore you get free ads and a backlink to your website as long as the ad is running (most free classified ads will run for 30 - 45 days, but the amount of time may vary). Some sites may charge you for what they call "premium" posting, but for the most part, you don't need to waste money on this.
Classfied ads are a great way to get a backlink to your website. Given they are no follow links, they are still good to have, so a user can get to your website, which in a sense indirectly helps with SEO and page rank as long as that person doesn't bounce (leave the site right away).
The benefits of Classified advertising:
1.) Cost efficiency
Your online ads will be viewed by millions of people, 24 hours a day. And you can effectively reach out to all of those people online if your business is effectively advertised on all the major platforms.
The Internet is the easiest place to advertise directly to your market. If you publish knitting magazines, you can get 100% relevancy by advertising on knitting sites and yarn shops. If you’re a regional magazine, you can limit your advertising to specific geographic areas. You can effectively target and segment your market without time on extra resources.
Now that you can include images, surveys and other interactive activities in your ads, you have many more opportunities to engage with your audience.
4.) Free Postings
Another reason that free advertising is a good choice is because it is becoming more widely accepted across the world. Today more people than ever before are reading free advertisements in hopes to find what they are looking for.
5.) Wide Audience
The free classified websites have thousands of users that visit them daily. This increases the chances of items being sold. Potential buyers will see the listings within minutes after they are posted.